APB Blog

Social media: the source of any information, whether it be global or personal, for almost every modern person. If it is what connects us to the rest of the world, how can it help my company that is a small, local business? A company with up-to-date social media platforms is viewed of as more legitimate and is more likely to be utilized by a prospect customer.

First, it is important to define what a Women-Owned Business Certification is. WEConnect International, a corporate-led non-profit organization, introduces women-owned companies to business opportunities with major corporations. In becoming a Certified Women-Owned Business, WEConnect teaches your company a multitude of skills to develop a capacity to compete.

As women, we can use our naturally sociable nature to our advantage by honing and practicing the proper skills for networking instead of allowing it to be a professional disadvantage. We can efficiently create a large web of networks and, by being assertive in our attempts and keeping relationships broad, rather than deep, we can further ourselves as business professionals who defined by what we

The first question here is: What is a brand? As a business owner, you have a relationship with your customers and your brand is a reflection of that. What is your company committed to delivering? Your company’s brand tells customers what to expect from you and is the embodiment of what your business and customers value. This is what a brand is and, ultimately, what your brand says about you.

According to Merriam-Webster Dictionary, an entrepreneur is defined as “a person who starts a business and is willing to risk loss in order to make money”. As an entrepreneur, no one will truly know all the hard work that goes into every single aspect of your business unless they are in your shoes